Managing Global Teams: The Time Zone Challenge

The UTC Standard

Coordinated Universal Time (UTC) is the primary time standard by which the world regulates clocks and time. It is not affected by Daylight Saving Time (DST), making it the perfect reference point for international scheduling.

Strategies for Success

• Rotate meeting times so the pain of early/late calls is shared.
• Use a visual Time Zone Converter to see overlaps.
• Be aware of DST changes—not all countries switch on the same date!

Always specify the time zone when sending calendar invites (e.g., "3 PM EST").